1. Solving problems that haven’t been solved before – this solution orientation pervades everything an engineer thinks or does
2. The #1 concern among all engineers regardless of their experience is keeping their skills current and their technology knowledge up to date
3. Engineers are eager consumers of information regardless of level of experience because of this need to stay current.
4. Engineers communicate with and trust other engineers. Marketing must leverage this collaborative ethos without wasting the engineer’s valuable time with content noise
Do you agree these are the top 4 things on the mind of an Engineer? Let us know your thoughts!
Sources: Beacon Technology Partners, LLC and UBM Tech Electronics Network